We have just received word from Sytrin that the recently reviewed (Sytrin KuFormula VF1 Plus (more pictures) in regards to their MSRP (Manufacturers Suggested Retail Price). According to Sytrin, the VF1 (vanilla) version will sell for merely $24.00 USD an the VF1 Plus will sell for only $36.00 USD. Certainly the cooler is well worth it as we had shared in the review with its excellent design, installation, and incredible performance, and these prices we see today certainly sweeten up the deal! Still no word yet on where any of these retail products can be purchased here in the United States (or even the entire world for that matter).